Good-Humored Scientists Create ‘OnlyMarms’ Page to Boost Marmot Conservation and Donations

Desperate times call for desperate measures. With traditional funding sources facing cuts, The Rocky Mountain Biological Laboratory, which has spent the last 65 years studying yellow-bellied marmots, had to get creative. That soon led the Colorado researchers to the internet, where marmot videos have amassed millions of likes, with one especially hilarious Tik Tok video